Learning Google Data Studio for Marketers

Learn how to create engaging, interactive dashboards to track your digital marketing efforts, online user engagement, and more using Looker Studio.

Introduction

• Interactive dashboards with Looker Studio

1. Looker Studio: The Basics

• The advantages of Looker Studio
• Orientation and planning with purpose
• Bringing in data with data connectors and data sources
• Data sources in action
• Collaboration and workflow
• Branding, layout, and themes

2. Build Powerful Charts with Looker Studio's Tools

• The foundations of adding data elements
• Visualizing and styling data in tables
• Visualizing time series and line graphs
• Analyzing trends and comparisons
• Enhancing visualizations with style tools
• Applying more chart types
• Refining data with filters
• Going beyond basic tables

3. Apply Interactivity and Advanced Analysis in Looker Studio

• Introduction to interactive controls
• Transforming charts and graphs into controls
• Basics of custom calculations and fields
• Looker Studio functions
• Joining data with data blending

4. Presenting and Sharing Dashboards in Looker Studio

• Sharing and publishing reports in Looker Studio
• Advanced capabilities of Looker Studio

Conclusion

• Continuing to grow your Looker Studio skills