Learning Brainstorming

Make your creative brainstorming sessions more effective and productive with these tips.

Introduction

• Brainstorming basics

1. Overview of Brainstorming

• Defining the purpose of brainstorming
• Group ideation dynamics

2. The 13 Rules of Effective Brainstorming

• An overview of the 13 rules of effective brainstorming
• Rule 1: Have the right number of brainstormers
• Rule 2: Don't fill the room with the same person
• Rule 3: No pop quizzes
• Rule 4: Value time
• Rule 5: Input vs. output
• Rule 6: Have something up your sleeve
• Rule 7: Start the fire with a creative match
• Rule 8: Bring in the play
• Rule 9: Leave the judge at the door
• Rule 10: Document the brainstorming process
• Rule 11: Every team needs a coach
• Rule 12: Capture residual ideas
• Rule 13: Channel your inner backslapper

3. Brainstorming Techniques

• Brainstorming techniques
• Input exercises
• Idea webs
• Perspective changes
• Small-group breakdowns
• Story structures

Conclusion

• Next steps