Learning Art Direction

Interested in taking the next step in your graphic design career? Learn what it takes to be an effective art director.

Introduction

• Welcome
• My brief story: Art direction

1. The Art Director Role

• What is an art director?
• Art director vs. a designer
• Path to becoming an art director

2. What Makes a Good Art Director

• Essential skills of an art director
• Responsibilities of an art director
• Directing designers
• Directing photographers, illustrators, and typographers
• Giving feedback
• Receiving feedback
• What good art directors have in common

3. Art Direction in Action

• Case Study: Frank Lloyd Wright Foundation website
• Case Study: Newsweek

Conclusion

• Next steps