Learning App Store Optimization for iOS and Android Apps

Get tips for marketing apps in the App Store and Google Play using app store optimization (ASO) to increase ranking. Explore indexing, keyword research, deep linking, and visuals.

Introduction

• Welcome
• What you should know

1. Getting Started

• What is app store optimization?
• Why is app store optimization important?
• Comparing the app stores
• How the iTunes App Store ranks your app
• How Google Play ranks your app

2. App Store Optimization Basics

• Creating the ideal app title
• Choosing keywords for your app
• Using KeywordTool.io to find keywords
• Choosing your category
• Writing your app description

3. App Store Optimization Techniques

• App indexing with Firebase
• Deep linking to your app
• Traditional vs. deferred deep linking
• Smart banners

4. Creating Visual Assets for Your App

• Designing your app icon for ASO
• Designing screenshots for your app
• Making an effective app marketing video

5. Monitoring App Store Optimization

• Tools for tracking ASO performance

Conclusion

• Next steps