Leading a Marketing Team

Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.

Introduction

• A challenging and critical role

1. Understanding Your Situation

• Understand your boss's expectations
• Build relationships with your peers
• Meet your new team
• Understand your market conditions
• Examine your resources

2. Building Your Strategy

• Define marketing objectives
• Lead the planning process

3. Building a Competent Team

• Assess your team's capabilities
• Build the right structure
• Recruit the best talent
• Training and development for your team

4. Running the Business

• Create key performance indicators
• Manage unexpected events
• Lead marketing initiatives

Conclusion

• Continue developing your career