YoVDO

Lead Generation: Multichannel PPC Strategy

Offered By: LinkedIn Learning

Tags

Lead Generation Courses Data Analysis Courses Digital Marketing Courses Competitive Analysis Courses Target Market Analysis Courses Budget Planning Courses

Course Description

Overview

Learn how to design, execute, and measure an effective multi-channel PPC strategy for lead generation.

Syllabus

Introduction
  • Introduction to developing a multichannel PPC strategy
1. Laying the Foundation for Your Lead Gen PPC Strategy
  • Defining goals for your lead generation PPC strategy
  • Defining a target market for your lead generation PPC strategy
  • Performing a competitive review to build your PPC strategy
2. Start Building Your Data Sources for Lead Generation
  • Audience resources and data for lead generation
  • Begin building PPC audiences
  • Content inventory to build your funnel
  • Lead generation tracking: Conversions and microconversions
3. Channel Selection for Your Lead Generation PPC Strategy
  • Identifying the value of top-of-funnel campaigns
  • Comparing PPC platforms: Targeting options
  • Comparing PPC platforms: Ad features
4. Lead Generation Targeting Strategies and Considerations
  • PPC strategy: Lead generation for local businesses
  • PPC strategy: Lead generation for international businesses
  • PPC strategy: Lead generation for national businesses
5. Coordinating Cross-Channel Lead Generation Campaigns
  • Using audiences to align channels for lead generation
  • Quantifying view-through conversion value
6. Projecting Performance and Defining Budgets
  • Estimating and projecting PPC performance
  • Determining minimum viable PPC budgets per channel
  • Strategically allocating PPC budget
  • Planning a testing budget for PPC
Conclusion
  • Learn more about PPC

Taught by

Amy Bishop

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