YoVDO

Layout and Composition: Marketing Material/Collateral

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Digital Media Courses Typography Courses Brand Design Courses Print Design Courses Stationery Design Courses

Course Description

Overview

Learn how to design compelling and effective brand and marketing collateral.

Syllabus

Introduction
  • Welcome
1. Start Here
  • What are brand deliverables
  • Clients
  • First steps
2. Essential First Steps
  • Media options
  • The rollout of materials
  • The right questions
  • Determining the target audience
  • Setting the budget
  • Determining if it will be digital or offset printing
3. Developing the Content
  • Making information accessible
  • Writing and placing copy
  • Creating imagery
  • Choosing paper and printing
4. Design
  • Format
  • Grids
  • Impact
5. Websites and Digital Media
  • The branded website
  • Email blasts
  • Social media
6. Stationery Systems
  • Components of a stationery system
  • Letterhead
  • Business cards
  • Specialty business cards
7. Promotional Materials
  • Announcements
  • Holiday cards
  • Promotional merchandise
  • Three-dimensional promotion
8. Posters
  • Posters
  • Size
  • Color
  • Typography
Conclusion
  • Recap

Taught by

Sean Adams

Related Courses

Computer Science 101
Stanford University via Coursera
Digital Media One
Canvas Network
Interactive Multimedia Production
Canvas Network
Survey of Music Technology
Georgia Institute of Technology via Coursera
Fundamentals of Audio and Music Engineering: Part 1 Musical Sound & Electronics
University of Rochester via Coursera