Layout and Composition: Marketing Material/Collateral

Learn how to design compelling and effective brand and marketing collateral.

Introduction

• Welcome

1. Start Here

• What are brand deliverables
• Clients
• First steps

2. Essential First Steps

• Media options
• The rollout of materials
• The right questions
• Determining the target audience
• Setting the budget
• Determining if it will be digital or offset printing

3. Developing the Content

• Making information accessible
• Writing and placing copy
• Creating imagery
• Choosing paper and printing

4. Design

• Format
• Grids
• Impact

5. Websites and Digital Media

• The branded website
• Email blasts
• Social media

6. Stationery Systems

• Components of a stationery system
• Letterhead
• Business cards
• Specialty business cards

7. Promotional Materials

• Announcements
• Holiday cards
• Promotional merchandise
• Three-dimensional promotion

8. Posters

• Posters
• Size
• Color
• Typography

Conclusion

• Recap