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Layout and Composition: Marketing Material/Collateral

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Digital Media Courses Typography Courses Brand Design Courses Print Design Courses Stationery Design Courses

Course Description

Overview

Learn how to design compelling and effective brand and marketing collateral.

Syllabus

Introduction
  • Welcome
1. Start Here
  • What are brand deliverables
  • Clients
  • First steps
2. Essential First Steps
  • Media options
  • The rollout of materials
  • The right questions
  • Determining the target audience
  • Setting the budget
  • Determining if it will be digital or offset printing
3. Developing the Content
  • Making information accessible
  • Writing and placing copy
  • Creating imagery
  • Choosing paper and printing
4. Design
  • Format
  • Grids
  • Impact
5. Websites and Digital Media
  • The branded website
  • Email blasts
  • Social media
6. Stationery Systems
  • Components of a stationery system
  • Letterhead
  • Business cards
  • Specialty business cards
7. Promotional Materials
  • Announcements
  • Holiday cards
  • Promotional merchandise
  • Three-dimensional promotion
8. Posters
  • Posters
  • Size
  • Color
  • Typography
Conclusion
  • Recap

Taught by

Sean Adams

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