Job Interview Tips for Marketing Managers

This course goes over the most common questions that marketing professionals field in job interviews, providing tips on answering each one with specificity and confidence.

Introduction

• Introduction to marketing manager roles
• Overview of marketing manager roles

1. What interests you about working at our company?

• How to approach this question
• Candidate answer and feedback

2. Could you talk through an example of an effective marketing campaign from a brand you admire?

• How to approach this question
• Candidate answer and feedback

3. Describe your marketing experience.

• How to approach this question
• Candidate answer and feedback

4. Explain how to create and launch a marketing campaign.

• How to approach this question
• Candidate answer and feedback

5. Tell me about a failed marketing project you were involved with—what would you do differently?

• How to approach this question
• Candidate answer and feedback

6. Do you consider yourself detail-oriented or better at tackling big-picture problems?

• How to approach this question
• Candidate answer and feedback

7. How do you craft effective messaging internally and externally?

• How to approach this question
• Candidate answer and feedback

8. What data would you reference to better personalize an initiative to the right people?

• How to approach this question
• Candidate answer and feedback

9. In the past, how did you measure the success of a marketing campaign?

• How to approach this question
• Candidate answer and feedback

10. If asked, "Is this marketing activity the right investment?," how would you respond?

• How to approach this question
• Candidate answer and feedback

11. What’s your research process when analyzing potential market opportunities and competitors?

• How to approach this question
• Candidate answer and feedback

Follow-up

• How to write a memorable thank-you note