Introduction to Graphic Design: Concepts

Learn core design skills in color, typography, and layout. Find out how to integrate these key skills into your workflow.

Introduction

• Introducing graphic design
• What is graphic design?
• Keeping a notebook

1. The Creative Process

• The creative process
• The creative brief
• Research
• Ideation
• Production
• Challenge: Brief yourself

2. Typography

• The language of type
• Type anatomy
• Basic type classifications
• Type measurement
• Challenge: Poster

3. Color

• Color components
• Color harmonies
• Colour associations
• Color as information
• Digital and print colors
• Process and spot colors
• Challenge: Map

4. Images and Illustration

• Images and illustration
• Composing and cropping images

5. Layout and Composition

• Form and space
• Principles of layout
• Building a layout
• Using grids
• Challenge: Layout

Conclusion

• Creativity tips
• The companion courses