Introduction to Graphic Design

Learn the core concepts that every designer and anyone working with designers needs to know.

Introduction

• Course introduction

1. Graphic Design Projects

• The creative process
• The creative brief
• Research
• Ideation
• Production
• Challenge: Brand of you

2. Learning about Type and Typography

• Font vs. type
• Key typographic terms
• Basic type classifications
• Type anatomy
• Understanding character attributes
• Understanding paragraph attributes
• Challenge: Quote poster

3. Layout and Composition

• Principles of layout
• The design space
• Space
• Using grids
• Building a layout
• Challenge: Deconstructing layouts

4. Color

• Color
• Digital color
• Color harmonies
• Color associations
• Color as information
• Digital and print colors
• Challenge: Map

5. Imagery

• Photo vs. illustration
• Cropping images
• Generative AI
• Challenge: The art of cropping

Conclusion

• Conclusion