YoVDO

International SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Digital Marketing Courses Performance Measurement Courses On-Page SEO Courses Technical SEO Courses Website Optimization Courses

Course Description

Overview

Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.

Syllabus

Introduction
  • International SEO
1. Getting Started with International SEO
  • Factors that impact international SEO
  • Choose the best technical architecture for international SEO
  • Leveraging local and regional considerations
  • Ensuring core functionality works around the world
2. Technical Aspects of International SEO
  • Understanding how search engines handle multilingual content
  • Using hreflang for optimization
  • Using meta tags to define target languages and regions
  • Using Google Search Console for international SEO
3. On-Page and Off-Site Factors of International SEO
  • Handling localization and targeted international content
  • Best practices around translating content
  • Using specific on-page tactics for international SEO
  • Understanding international keyword considerations
  • Leveraging offsite factors for international SEO
4. Measuring International SEO Performance
  • Measuring the impact and performance of international SEO
  • Using segmentation to evaluate international audiences
  • Reporting international SEO performance effectively
Conclusion
  • Continue learning international SEO

Taught by

David Booth

Related Courses

Online Advertising
Open2Study
Estrategia de social media para entidades sin ánimo de lucro
Universitat Abat Oliba CEU via Miríadax
Digital Marketing: Challenges and Insights
University of Southampton via FutureLearn
Digital Media and Marketing Principles
University of Illinois at Urbana-Champaign via Coursera
Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign via Coursera