International SEO

Offered By: LinkedIn Learning

Tags

Search Engine Optimization (SEO) Courses Digital Marketing Courses Performance Measurement Courses On-Page SEO Courses Technical SEO Courses Website Optimization Courses

Course Description

Overview

Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.

Syllabus

Introduction

International SEO

1. Getting Started with International SEO

Factors that impact international SEO
Choose the best technical architecture for international SEO
Leveraging local and regional considerations
Ensuring core functionality works around the world

2. Technical Aspects of International SEO

Understanding how search engines handle multilingual content
Using hreflang for optimization
Using meta tags to define target languages and regions
Using Google Search Console for international SEO

3. On-Page and Off-Site Factors of International SEO

Handling localization and targeted international content
Best practices around translating content
Using specific on-page tactics for international SEO
Understanding international keyword considerations
Leveraging offsite factors for international SEO

4. Measuring International SEO Performance

Measuring the impact and performance of international SEO
Using segmentation to evaluate international audiences
Reporting international SEO performance effectively

Conclusion

Continue learning international SEO

Taught by

David Booth

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