International SEO
Offered By: LinkedIn Learning
Course Description
Overview
Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
Syllabus
Introduction
- International SEO
- Factors that impact international SEO
- Choose the best technical architecture for international SEO
- Leveraging local and regional considerations
- Ensuring core functionality works around the world
- Understanding how search engines handle multilingual content
- Using hreflang for optimization
- Using meta tags to define target languages and regions
- Using Google Search Console for international SEO
- Handling localization and targeted international content
- Best practices around translating content
- Using specific on-page tactics for international SEO
- Understanding international keyword considerations
- Leveraging offsite factors for international SEO
- Measuring the impact and performance of international SEO
- Using segmentation to evaluate international audiences
- Reporting international SEO performance effectively
- Continue learning international SEO
Taught by
David Booth
Related Courses
Introduction to Google SEOUniversity of California, Davis via Coursera Local SEO: A Definitive Guide to Local Business Marketing
ClickSlice via FutureLearn WordPress Development with Bootstrap: The Complete Course
Udemy Ultimate Google Analytics (4) course + 50 practical examples
Udemy Complete SEO Guide to Ranking Local Business Websites
Udemy