Integrated Marketing Communications Strategies

Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.

Introduction

• What is integrated marketing communications?

1. Identify and Overcome Barriers

• Identify marketing integration challenges
• Overcome marketing integration barriers
• Example: Overcoming integration barriers

2. Know Your Competition

• Define and differentiate your competitive set
• Transform SWOT into opportunity analysis
• Example: Identifying market opportunities

3. Align Your Strategy and Brand

• Integration starts with your brand
• Engaging customers with integrated brand storytelling
• Brand storytelling in action

4. Leverage Customer Insights

• Omnichannel vs. integrated marketing
• Helping your brand connect with customers
• Example: Paid, owned, earned integration

5. Measure and Optimize

• Measure with integrated KPIs
• Optimize with a performance dashboard
• Example: Integrated KPIs

Conclusion

• IMC is an ongoing process