Influencer Marketing Foundations

Discover how to use influencer marketing—key partnerships with influential peers and personalities—to promote your business.

Introduction

• Influencer marketing is here to stay

1. Influencer Marketing Basics

• What is influencer marketing?
• Why you need influencer marketing
• The difference between influencers, bloggers, brand ambassadors, and consumer advocates
• Macro vs. micro influencers: Who is right for your brand?

2. Setting Influencer Marketing Goals

• Define your target consumer
• Define your influencer marketing goals
• Learning Break: Chelsea's rise to influencer
• Four ways to measure influencer ROI

3. Influencer Marketing Outreach and Compensation

• Six creative ways to work with influencers
• Finding the right influencers for your brand
• Six ways to compensate influencers

4. Creating an Influencer Marketing Campaign

• Influencer marketing campaign checklist
• What not to do when working with influencers
• The future of influencer marketing

Conclusion

• Your next play: Influencer marketing