Inclusive Selling: Selling Across Culture, Race, and Gender Differences

This course provides diversity and empathy training designed to help sales reps connect more deeply with people outside of their own culture, religion, and generation.

Introduction

• Broaden your impact with inclusive selling

1. The Value of Bringing Diversity into Your Sales Strategy

• The new sales landscape
• What diversity means to the sales marketplace

2. Mindset Shift: Building Relationships as Growth Opportunity

• Understanding yourself as it relates to diversity
• What diverse customers are looking for
• Sales story: Knowing a customer's culture builds relationships

3. Techniques to Build Inclusive Sales Relationships

• Understanding yourself as it relates to diversity
• Sales story: Get engaged in your customer's community
• Assess the blind spots that limit your sales opportunities
• Selling through cultural differences
• How cultural differences manifest themselves when selling
• Sales story: Be prepared, be aware, and ready to adapt
• Selling through gender differences
• Sales story: If you lack awareness of your blind spots, it can cost you the sale
• Key trends in prospecting across generational differences
• Selling to people with different beliefs

4. Becoming Diversity-Friendly

• Understanding the entire sales process