Inclusive Selling for Leaders

Learn how embracing diversity and incorporating it into your sales strategy will make your customers happy while increasing your bottom line.

Introduction

• Incorporating diversity into your sales strategy
• The new sales landscape

1. Integrating Diversity into Your Sales Strategy

• Creating your plan
• Sales story: When customers see themselves as part of your team
• Defining your markets
• Identifying the gaps
• Preparing your team
• Sales story: Your team needs to understand the "why"

2. Coaching and Developing Your Sales Team

• Providing support
• Coaching and development
• Staying focused
• Sales story: Using the Monday morning alignment meeting

3. Measuring, Tracking, and Growing Your Diverse Marketplace

• Defining the goals
• Sales story: The behaviors needed to reach your goals
• Tracking behaviors and results
• Continuous improvement
• Reward and recognition

Conclusion

• Taking action and celebrating your bottom line