YoVDO

Identifying Your Target Market

Offered By: LinkedIn Learning

Tags

Market Research Courses Marketing Courses Business Strategy Courses Consumer Behavior Courses Market Segmentation Courses

Course Description

Overview

Explore commonly used demographic and psychographic attributes for identifying your target market, and tips for developing your own business-specific market characteristics.

Syllabus

Introduction
  • Target market essentials
1. Importance of Your Target Market
  • Why is your target market so important?
2. Target Market Framework
  • Define your target market
  • Step 1. Define standard attributes: Demographics
  • Step 1. Define standard attributes: More demographics
  • Step 1. Define standard attributes: Pshychographics
  • Step 2. Develop custom attributes
  • Validation
  • Adjust your strategy
3. Target Market in Action
  • Target market essentials

Taught by

EntrepreneurNOW

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