Ideation for Marketers

Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Introduction

• Why brainstorming
• What is brainstorming?

1. The Brainstorming Process

• How brainstorming works
• The rules of brainstorming
• Setting the goal

2. Brainstorming Approaches

• Individual vs. team brainstorming
• Adapting techniques

3. Brainstorming Session

• Starting a brainstorming session
• Keeping the session flowing
• Selecting and executing on techniques

4. Ideation Techniques

• Brainwriting
• Bubbles
• Mind mapping
• A new perspective
• Why not?
• Random word
• Forced ranking
• Storyboarding
• The five whys
• Card sorting
• Tough questions
• Reverse brainstorming

5. Further Concepts

• Stages of problem-solving
• How creativity works
• Ideation resources

Conclusion

• Next steps