Ideation for Marketers

Offered By: LinkedIn Learning

Course Description

Overview

Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Syllabus

Introduction

Why brainstorming
What is brainstorming?

1. The Brainstorming Process

How brainstorming works
The rules of brainstorming
Setting the goal

2. Brainstorming Approaches

Individual vs. team brainstorming
Adapting techniques

3. Brainstorming Session

Starting a brainstorming session
Keeping the session flowing
Selecting and executing on techniques

4. Ideation Techniques

Brainwriting
Bubbles
Mind mapping
A new perspective
Why not?
Random word
Forced ranking
Storyboarding
The five whys
Card sorting
Tough questions
Reverse brainstorming

5. Further Concepts

Stages of problem-solving
How creativity works
Ideation resources

Conclusion

Next steps

Taught by

Brad Batesole

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