YoVDO

Ideas That Resonate

Offered By: LinkedIn Learning

Tags

Content Creation Courses Marketing Courses Social Media Marketing Courses Advertising Courses Storytelling Courses Consumer Behavior Courses

Course Description

Overview

Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.

Syllabus

Introduction
  • Creating compelling ideas
1. The Paradigm Shift in Advertising
  • Analyzing a shift in buying behavior
  • The social media influence
  • Creating brand evangelists
2. The Seven Characteristics of Powerful Ideas
  • The seven characteristics of compelling brand content
  • Is your idea emotional?
  • Is your idea entertaining?
  • Is your idea experiential?
  • Is your idea novel?
  • Is your idea authentic?
  • Is your idea story-based?
  • Is your idea risky?
Conclusion
  • Build ideas that resonate

Taught by

Stefan Mumaw

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