Ideas That Resonate

Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.

Introduction

• Creating compelling ideas

1. The Paradigm Shift in Advertising

• Analyzing a shift in buying behavior
• The social media influence
• Creating brand evangelists

2. The Seven Characteristics of Powerful Ideas

• The seven characteristics of compelling brand content
• Is your idea emotional?
• Is your idea entertaining?
• Is your idea experiential?
• Is your idea novel?
• Is your idea authentic?
• Is your idea story-based?
• Is your idea risky?

Conclusion

• Build ideas that resonate