Ideas That Resonate
Offered By: LinkedIn Learning
Course Description
Overview
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.
Syllabus
Introduction
- Creating compelling ideas
- Analyzing a shift in buying behavior
- The social media influence
- Creating brand evangelists
- The seven characteristics of compelling brand content
- Is your idea emotional?
- Is your idea entertaining?
- Is your idea experiential?
- Is your idea novel?
- Is your idea authentic?
- Is your idea story-based?
- Is your idea risky?
- Build ideas that resonate
Taught by
Stefan Mumaw
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