Ideas That Resonate
Offered By: LinkedIn Learning
Course Description
Overview
Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.
Syllabus
Introduction
- Creating compelling ideas
- Analyzing a shift in buying behavior
- The social media influence
- Creating brand evangelists
- The seven characteristics of compelling brand content
- Is your idea emotional?
- Is your idea entertaining?
- Is your idea experiential?
- Is your idea novel?
- Is your idea authentic?
- Is your idea story-based?
- Is your idea risky?
- Build ideas that resonate
Taught by
Stefan Mumaw
Related Courses
Understanding Media by Understanding GoogleNorthwestern University via Coursera Online Advertising
Open2Study Projecting Your Brand Through New Media
eCornell via Canvas Network Social Media for Journalists: The Basics
Independent Community Journalism: Digital and Social Media
Cardiff University via FutureLearn