Hypersyndication: Maximizing Your Web Video and Podcast Audience

Divide and conquer! Use the power of hypersyndication to distribute audio and video content across all media platforms more quickly and more efficiently.

Introduction

• Welcome

1. What Is Hypersyndication?

• The concept of hypersyndication
• Why do you need to hypersyndicate?
• How online behaviors are changing
• Best practices for online video

2. Using RSS Feeds

• What is RSS?
• Best practices for RSS
• Finding a RSS feed
• Syndication with Twitterfeed
• Syndication with Hootsuite

3. Targeting Computers

• Using video-sharing sites
• Always read the terms of service
• Compressing files for computer playback
• How to use Adobe Media Encoder

4. Targeting Mobile Devices with Streaming Media

• The rise of smartphones
• The importance of adaptive streaming
• Using YouTube for mobile devices
• Using Vimeo for mobile devices
• Distributing audio with SoundCloud

5. Targeting Mobile Devices with Downloadable Media

• Why use a podcast
• Creating a podcast
• Submitting a podcast to iTunes
• Getting found on iTunes
• Compressing files for mobile devices
• Normalizing your audio

6. Targeting Television Sets

• Why use streaming to target TVs
• Using YouTube to target televisions
• Using Vimeo to target televisions
• Comparing 4K to 1080p to 720p

7. The Importance of Branding

• Why visual branding matters
• Creating a consistent look from site to media player
• Have a call to action
• Choosing a color palette

8. Essential Tools to Keep it All Running

• Validate your RSS feed with Feed Validator
• Optimize your RSS feed with FeedBurner
• Monitor your RSS feed with FeedBurner

Conclusion

• Final thoughts