How to Write a B2B Marketing Plan

Offered By: LinkedIn Learning

Tags

B2B Marketing Courses Data Analysis Courses Presentation Skills Courses Strategic Planning Courses Stakeholder Management Courses

Course Description

Overview

Learn how to create, implement, and modify a strategic and successful B2B marketing plan.

Syllabus

1. How to Write a B2B Marketing Plan: The Nuts and Bolts

What is a B2B marketing plan? Why do you need it?
The challenges of creating a B2B marketing plan

2. B2B Marketing Plans: Preparation

Preparation for drafting a B2B marketing plan
How to interview your stakeholders: B2B marketing plans
How to gather key data: B2B marketing plans

3. Parts of a B2B Marketing Plan: An Act of Three

B2B marketing plan flow: The opening, middle, and end
How to open your B2B marketing plan

4. B2B Marketing Plans: The Middle Is the Meatiest

B2B marketing plan: Templates for the middle, part 1
B2B marketing plan: Templates for the middle, part 2
B2B marketing plan: Templates for the middle, part 3
B2B marketing plan: Tips for refining your presentation

5. B2B Marketing Plans: The Conclusion

Presenting your B2B marketing plan: The closing
Presenting marketing plan tips and tricks

6. B2B Marketing Plan Strategy: Putting It into Practice

Your B2B marketing plan: Key takeaways

Taught by

Pam Didner

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