How to Write a B2B Marketing Plan

Learn how to create, implement, and modify a strategic and successful B2B marketing plan.

1. How to Write a B2B Marketing Plan: The Nuts and Bolts

• What is a B2B marketing plan? Why do you need it?
• The challenges of creating a B2B marketing plan

2. B2B Marketing Plans: Preparation

• Preparation for drafting a B2B marketing plan
• How to interview your stakeholders: B2B marketing plans
• How to gather key data: B2B marketing plans

3. Parts of a B2B Marketing Plan: An Act of Three

• B2B marketing plan flow: The opening, middle, and end
• How to open your B2B marketing plan

4. B2B Marketing Plans: The Middle Is the Meatiest

• B2B marketing plan: Templates for the middle, part 1
• B2B marketing plan: Templates for the middle, part 2
• B2B marketing plan: Templates for the middle, part 3
• B2B marketing plan: Tips for refining your presentation

5. B2B Marketing Plans: The Conclusion

• Presenting your B2B marketing plan: The closing
• Presenting marketing plan tips and tricks

6. B2B Marketing Plan Strategy: Putting It into Practice

• Your B2B marketing plan: Key takeaways