How to Create Great Customer Experiences

Offered By: LinkedIn Learning

Tags

Customer Experience Courses Customer Satisfaction Courses Service Design Courses Customer Journey Mapping Courses

Course Description

Overview

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Get a blueprint for delivering outstanding customer experiences and explore the essential elements of an effective customer experience (CX) strategy.

Syllabus

Introduction

How to create great customer experiences

1. Build Customer Anticipation and Set Expectations

Build anticipation for a great customer experience (CX)
Set expectations for a customer experience you can deliver

2. Craft Meaningful Peaks, Memorable Ends in Your CX

Why experiences must be emotional to be memorable
Prioritize peaks and ends of experiences
Tackle negative peak moments first in your CX
Heighten positive peak moments in your CX
Enhance your "experience ends" in CX

3. Reinforce Experience Memories in Your CX

Track how well your customer experiences are remembered
Reinforce positive experience memories in your CX
Intervene to rewire negative memories in your CX

Conclusion

How to start creating great customer experiences today

Taught by

Sam Stern

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