How to Build Visual Content Marketing Strategies

Get a comprehensive primer on the world of visual content marketing to learn how to build and implement strategies for success.

Introduction

• The power of visual content
• Should you learn visual content marketing?

1. A Primer on Visual Content Marketing

• Why content is king
• Why visual content reigns supreme
• Content design matters

2. Developing a Campaign Brief

• Identifying the problem
• Defining the target audience
• Building your audience profile
• Prioritizing outcomes

3. Building Your Content Plan

• Determining where your content will live
• Creating marketing channel profiles
• Establishing what content to create
• Planning when to release your content
• Building a production schedule
• Finalizing your content calendar
• Documenting and aligning on expectations

4. Creating Your Visual Language

• Why your campaign needs a visual language
• Developing your visual language
• Case study: A visual language in action

5. Measuring Success

• Measuring against preferred outcomes
• Why analytics are essential to any campaign
• Other reporting methods to consider

Conclusion

• Continuing on your visual journey