How to Adapt Your Small Business in a Recession

Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more.

Introduction

• How to adapt your business during difficult times

1. Identify New Revenue Opportunities

• New revenue ideas for retail businesses
• New revenue ideas for food and beverage businesses
• New revenue ideas for service-based businesses

2. Start with Existing Customers and Advocates

• Create a contact list of customers
• Leverage your advocates to sell more

3. Rethink Your Marketing

• Making your customer the hero
• Being consistent with your content efforts
• Creating offers that fuel decision-making
• Finding partners to collaborate with

4. Move Your Business Online

• How to build and leverage your website
• How to develop a social media strategy
• How to create an online store

Conclusion

• Your business can adapt to difficult times