YoVDO

How to Adapt Your Small Business in a Recession

Offered By: LinkedIn Learning

Tags

Business Strategy Courses Social Media Marketing Courses E-commerce Courses Customer Retention Courses

Course Description

Overview

Learn how to respond to challenges and push your small business forward during a recession. Get tips for identifying new opportunities, moving your business online, and more.

Syllabus

Introduction
  • How to adapt your business during difficult times
1. Identify New Revenue Opportunities
  • New revenue ideas for retail businesses
  • New revenue ideas for food and beverage businesses
  • New revenue ideas for service-based businesses
2. Start with Existing Customers and Advocates
  • Create a contact list of customers
  • Leverage your advocates to sell more
3. Rethink Your Marketing
  • Making your customer the hero
  • Being consistent with your content efforts
  • Creating offers that fuel decision-making
  • Finding partners to collaborate with
4. Move Your Business Online
  • How to build and leverage your website
  • How to develop a social media strategy
  • How to create an online store
Conclusion
  • Your business can adapt to difficult times

Taught by

Jay Clouse

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