Guy Kawasaki on Turning Life Wisdom into Business Success

Get career advice from a real "wise guy." One of the world's leading corporate evangelists, Guy Kawasaki, talks about how he built his career.

1. The Shaka of Life

• Mahalo (gratitude): The importance of knowing your roots
• Grit (work hard and follow your passion): Lessons from my parents

2. Learning in and out of the Classroom

• Education: A Fundamental Truth
• Your unique path
• Denting the universe with influence and gratitude
• “Aintegration”

3. Decisions That Shape Your Life

• The five stages of life
• Explore the unknown
• Drive the car of your dreams
• Be unique and valuable

4. Lemons to Lemonade

• It’s not personal
• Rejection is not failure
• Embracing the unknown and skepticism
• Skepticism and what is a source?

5. Truth or Dare

• Getting the job
• The art of negotiating: Bluffing and being bluffed
• The art of negotiating: Anchoring
• The wisdom of telling the truth
• The truth and letting it all hang out

6. Evangelist: Lessons from Leading Companies

• Evangelism and wisdom
• Making a product great
• When a company mistakes its mission for its tech
• Netflix got it right
• Invent the category or be a fast second

7. Business Essentials

• Selling is a crucial skill
• The value of honor and iStock photo
• The value of honor and Steve Case

8. Karma

• Do the right thing
• Writing and wisdom
• Social media
• You never know