Growing Your Business with LinkedIn Pages

Learn how to create a LinkedIn Page to showcase a business, educate and entertain clients and customers, and promote a brand.

Introduction

• Harness the power of LinkedIn Pages
• What's a LinkedIn Page and who's it for?
• LinkedIn Pages for service-based businesses
• LinkedIn Pages for product-based businesses

1. Setting Up Your LinkedIn Page

• How to create a LinkedIn Page
• Your cover photo
• Choosing your custom button
• Creating your tagline
• Setting up LinkedIn Page details
• Adding hashtags
• About overview and company description
• Different types of showcase pages

2. Building Your Content Strategy

• LinkedIn video for Pages
• Asking questions
• Telling employee and client stories
• Educating your audience
• Entertaining your audience
• Hosting events

3. Growing and Nurturing Your LinkedIn Page Audience

• Curating content
• Best practices for publishing
• Adding calls to action
• Using hashtags to interact as your Page
• Leveraging personal brands

4. Measuring Results

• How to access your analytics
• LinkedIn Page analytics sections

Conclusion

• Creating your own Linkedin Page