Graphic Design: Small Business Identity Redesign

John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."

Introduction

• Project overview

1. Logo Design and Project Overview

• Developing a creative brief
• Evaluating the "before"

2. From Imagery to Design

• Exploring the "world of"
• Brainstorming
• Making forced random connections
• Selecting favorites to render

3. Finalizing the Design

• How to choose a typeface
• How to choose colors
• How to use the logo

Conclusion

• Review