Graphic Design: Logo Design Tips and Tricks

Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.

Introduction

• Welcome

1. Introduction to Logo Design

• What is a logo?
• What makes a good logo?

2. Logo Tips and Tricks

• How not to design a logo
• The real Apple
• Keep it simple
• Try repeating elements
• Don't mix styles
• It doesn't have to be unique
• It doesn't need an obvious connection
• Don't be swayed by showy typefaces
• Keep name and mark separate
• Be consistent
• A few trouble spots
• Think beyond the logo

Closing

• Next steps and thank you