Graphic Design Foundations: Layout and Composition

Learn how to create stronger, clearer, more attention-grabbing designs by understanding the how, why, and when of layout and composition.

Introduction

• Introducing the foundations of layout and composition
• What makes a successful layout?

1. Layout Elements

• Using shape and line
• Color and its effect in layout
• Color and meaning in layout
• Making words work harder
• Why negative space is important
• Size matters: Choosing the right size

2. Composition Principles

• Creating interest: Balance and tension
• The most important ingredient: Contrast
• Using scale for dynamic layouts
• Using repetition as a tool
• How to create harmony
• Hierarchy and understanding

3. Proportion

• The beauty of symmetry
• The asymmetrical approach
• Square proportions and organization
• The magical golden section
• More golden section
• Applying the rule of thirds

4. Grids

• Defining the anatomy of a grid
• Identifying different types of grids
• How to choose the best grid format
• How to create a grid
• Working with a grid

5. Attributes

• Exploring simplicity in layout
• When excess is good
• Consistency: Risks and rewards
• Surprising the viewer
• Rhythm across multiple pages

6. Image and Words

• How cropping images impact layout
• Combining words and images
• Unintended meaning with imagery and words
• Using images as compositional guides
• Using sequence with storytelling

Conclusion

• Breaking the rules
• Conclusion