Google Analytics: Spam Proofing

Discover how to identify and remove spam from Google Analytics. Learn how to write filters to eliminate spam and how to use segments to view your historical data without any spam.

Introduction

• Welcome
• What you need to know

1. Understanding Spam in Google Analytics

• What spam looks like
• Understand filters
• Create a backup view

2. Spam Proofing Your Analytics

• Exclude known bots
• Exclude language spam
• Exclude crawler spam
• Create a hostname filter
• Save an annotation
• Create a segment for historical data

Conclusion

• Next steps