Good Design Drives Business

Good design is critical to driving business. Discover how top designers like Sean Adams and Amy Balliett are using design-driven solutions to fuel company success.

1. Sean Adams

• Design is universal
• Design is communication—not style
• Typefaces and your resume
• Design thinking for business planning
• Need a new logo? Maybe not
• Do you know your brand equity?
• Finding solutions to problems through design thinking

2. Bonnie Siegler

• Focus groups are terrible
• What to say (or not say) to your design team
• A good design brief

3. Justin Ahrens

• Design is process
• Design as a business approach
• Designing your culture

4. Amy Balliett

• Why quality design is far more important than quantity
• Realistic budgeting for visual content
• The ROI of visual content for business
• Freelance vs. agency vs. in-house
• Business goals should drive visual content
• Negotiating the cost of your visual content
• Realistic timing of visual content development
• Working with an agency for visual design