Global Strategy

Offered By: LinkedIn Learning

Course Description

Overview

Is your company thinking of going global? Learn about how to globalize your company's market presence, leverage global resources, and cultivate a global mindset.

Syllabus

Introduction

Design your company's global strategy

1. The Context for Globalization

What is a global company
Why go global
Industry economics matter

2. Globalizing Market Presence

Prioritizing across markets
Prioritizing across country markets
Entering a new market safely
Joint venture success strategies
Local adaptation versus global consistency
Emerging markets and frugal innovation

3. Leveraging Global Resources

Optimizing value chain architecture
Optimizing location choice
Ensuring global coordination

4. Consider Your Global Journey

Globalizing the young venture
Cultivating a global mindset
Resources

Taught by

Anil Gupta

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