Global Strategy

Is your company thinking of going global? Learn about how to globalize your company's market presence, leverage global resources, and cultivate a global mindset.

Introduction

• Design your company's global strategy

1. The Context for Globalization

• What is a global company
• Why go global
• Industry economics matter

2. Globalizing Market Presence

• Prioritizing across markets
• Prioritizing across country markets
• Entering a new market safely
• Joint venture success strategies
• Local adaptation versus global consistency
• Emerging markets and frugal innovation

3. Leveraging Global Resources

• Optimizing value chain architecture
• Optimizing location choice
• Ensuring global coordination

4. Consider Your Global Journey

• Globalizing the young venture
• Cultivating a global mindset
• Resources