YoVDO

Global Strategy

Offered By: LinkedIn Learning

Tags

International Business Courses Globalization Courses Emerging Markets Courses Frugal Innovation Courses

Course Description

Overview

Is your company thinking of going global? Learn about how to globalize your company's market presence, leverage global resources, and cultivate a global mindset.

Syllabus

Introduction
  • Design your company's global strategy
1. The Context for Globalization
  • What is a global company
  • Why go global
  • Industry economics matter
2. Globalizing Market Presence
  • Prioritizing across markets
  • Prioritizing across country markets
  • Entering a new market safely
  • Joint venture success strategies
  • Local adaptation versus global consistency
  • Emerging markets and frugal innovation
3. Leveraging Global Resources
  • Optimizing value chain architecture
  • Optimizing location choice
  • Ensuring global coordination
4. Consider Your Global Journey
  • Globalizing the young venture
  • Cultivating a global mindset
  • Resources

Taught by

Anil Gupta

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