Getting the Most out of Video on Facebook

Build your audience, your brand, and your business by posting videos to Facebook. Learn how to upload and optimize video, including live and 360˚ video.

Introduction

• Want to get the most out of using video on Facebook?
• What you should know before watching this course

1. Posting Prerecorded Video to Facebook

• Which formats of video are well-suited for Facebook?
• Are there any restrictions for video on Facebook?
• How to upload video to Facebook via a web browser
• Batch uploading video to Facebook

2. Advanced Strategies for Video Files

• Controlling who can access a video on Facebook
• Creating a video premiere on Facebook
• Creating a watch party on Facebook
• How do I embed a Facebook video on another site?
• Using search to discover and save videos

3. Working with 360˚ Video on Facebook

• Which formats of 360˚ video work best on Facebook?
• How do I upload 360˚ video to Facebook?
• Adding metadata to 360˚ video
• Going live with 360˚ video on Facebook

4. Live Video and Facebook

• The role of live video on Facebook
• Gear for going live on Facebook with a mobile phone
• Going live on Facebook from a mobile phone
• Going live on Facebook from a computer
• Recommended hardware for live streaming
• Advanced hardware for live streaming
• Scheduling a live video in advance
• A quick look at Ecamm Live
• Learn more about live video and Facebook

5. Working with Open Captions for Facebook Video

• The purpose of captions on Facebook
• Using auto-generated captions
• Preparing a captioning file
• How do I adjust what captions look like on videos?

6. Managing a Video Library for a Business or Page

• Using publishing tools to control your video library
• Setting videos to expire
• Viewing insights about a video
• Managing multiple videos with Creator Studio
• Setting up copyright status with Rights Manager

7. Advanced Video Creation

• Getting started with Experiences and Canvas
• Publishing for mobile with Experiences and Canvas
• Creating a custom video player with Photoshop, part 1
• Creating a custom video player with Photoshop, part 2
• Finishing and publishing a custom video player with Photoshop

Conclusion

• Next steps