Getting PR Placements

Get a focused guide for capturing media attention and getting eyes focused on your brand.

Introduction

• You can get a job in PR
• Think and act like a journalist

1. Growing Your Brand with Experience

• What is PR?
• Relationships in the media
• Excel by pitching the media
• Get to know the media and win them over

2. Building Relationships

• Excel on a cold call
• Share your coverage
• Leverage your connections to make introductions
• Choosing relationships that match your brand
• Do your research and convince companies that you are their solution

3. Becoming the Go-To Media Expert

• Act like a pro
• Find what makes you stand out to help you excel
• Making your content stellar

4. Finding and Landing Placements

• Identify the problem to be solved
• Build a website and a timeline
• Utilizing local press
• Build your visibility in the media
• Pay attention to trends

5. Knowing the Media Outlet You Want to Pitch

• Have a new angle on an old topic to make your pitch pop
• Learn how to create news
• Excel by determining what story you are telling

6. Growing Your Contacts

• Deciding on your email structure
• Crafting your following up
• Be available

Conclusion

• Be persistent and work hard to excel