Foundations of Enterprise Content Management

Learn how to choose, purchase, and implement a content management solution (CMS) for enterprise business.

Introduction

• Learn to manage digital resources
• What is content?

1. Fundamentals of a Content Management System

• Storage and adding content in a CMS
• Search and retrieval in a CMS
• Security for access and editing
• History and version control

2. Document Management vs. Content Management Systems

• Document management and content management differentiators
• Web content management: The separation of content and presentation
• The importance of dependency controls
• The content team roles
• Specialized content management

3. What Content Management Systems Don't Do

• Create vs. manage content
• Create marketing in a CMS
• Create governance policies
• Make sure your solution fits

4. Foster the Culture of the Modern Workplace

• Centralized permissions
• Allows reuse of content, part 1
• Allows reuse of content, part 2
• Aggregation of content
• Editorial efficiencies through governance and templating
• Workflow automation possibilities

5. Select a Content Management System

• Proprietary systems for a CMS
• Open-source CMS
• Build your own CMS

6. Best Practices

• Understanding the purpose of the content
• Understanding your security needs
• Content modeling: Types, attributes, and relationships
• Automate workflows where possible

Conclusion

• Find your ideal content management system