Flexible Systems for Visual Identities

Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.

Introduction

• Leveraging a brand with flexible identities

1. Flexible Logo Designs

• Modular brand logos
• Logotypes
• Seal and badge logo motifs
• Secondary brand graphics
• Brand standards and style guides

2. Flexible Identity Layouts

• Design with grids
• Business card design
• Letterhead design
• Envelope design
• Folder design

3. Flexible Brand Applications

• Signage and banner design
• Vehicle graphics design
• Ad and promotion design
• Complete identity systems

Conclusion

• Next steps