Flexible Systems for Visual Identities

Offered By: LinkedIn Learning

Tags

Brand Identity Courses Graphic Design Courses Typography Courses Logo Design Courses Brand Guidelines Courses

Course Description

Overview

Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.

Syllabus

Introduction

Leveraging a brand with flexible identities

1. Flexible Logo Designs

Modular brand logos
Logotypes
Seal and badge logo motifs
Secondary brand graphics
Brand standards and style guides

2. Flexible Identity Layouts

Design with grids
Business card design
Letterhead design
Envelope design
Folder design

3. Flexible Brand Applications

Signage and banner design
Vehicle graphics design
Ad and promotion design
Complete identity systems

Conclusion

Next steps

Taught by

Von Glitschka

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