YoVDO

Finding Your Idea Hook

Offered By: LinkedIn Learning

Tags

Creative Writing Courses Marketing Courses Storytelling Courses Idea Generation Courses Audience Engagement Courses

Course Description

Overview

What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks.

Syllabus

1. Strategies for Developing Hooks
  • Introduction to idea hooks
  • What is a hook?
  • Types of idea hooks
  • Characteristics of good hooks
  • Creating the outcomes you want
  • Understanding emotions and hooks
  • Combining categories to find hooks
  • Other strategies for hooks
  • Focus on subject plus audience

Taught by

Stefan Mumaw

Related Courses

Contar Historias para el Cambio
Acumen Academy Alcanza tu audiencia en Instagram con influenciadores
Coursera Project Network via Coursera Arts and Culture Strategy
University of Pennsylvania via Coursera Bearbeite Fotos für soziale Medien mit Canva
Coursera Project Network via Coursera Become a Better Presenter: Improve Your Public Speaking Skills
Royal Observatory, Greenwich via FutureLearn