Finding Your Idea Hook
Offered By: LinkedIn Learning
Course Description
Overview
What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks.
Syllabus
1. Strategies for Developing Hooks
- Introduction to idea hooks
- What is a hook?
- Types of idea hooks
- Characteristics of good hooks
- Creating the outcomes you want
- Understanding emotions and hooks
- Combining categories to find hooks
- Other strategies for hooks
- Focus on subject plus audience
Taught by
Stefan Mumaw
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