Employer Branding on LinkedIn

Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.

Introduction

• Introduction to employer branding on LinkedIn
• Understand the new buyer's journey

1. Company Page Branding

• Design a strong company page
• Company page features
• Company culture and your page

2. Employer Branding through Content

• Driving engagement
• Content sharing best practices
• Setting up admins
• Content schedulers
• Amplify organically and with ads
• Four ways to increase followers

3. Employee Personal Profile Branding

• Employee profiles and your brand
• Is a social sharing policy needed?
• Employee profile best practices
• Creating branding templates
• Personal profiles and your company page
• Corporate culture with updates
• Mining your inbox

Conclusion

• Launching an employee branding initiative