Empathy in Business: Design for Success

Discover the impact empathy can have on you and your business. This course shows how powerful empathy can be in society, design, and communications.

Introduction

• The business of empathy
• What is empathy?
• Why I started exploring empathy

1. Empathy in Society

• Empathy in the public space
• How to win friends and influence people

2. Empathy in Design

• Empathetic approach: Clients
• Empathetic approach: Audience
• Empathetic approach: Employees
• Equal representation

3. Empathy in Communications

• The power of a conversation
• Remember to listen
• Empathy in branding

4. Empathy Workshop

• Workshop for Adobe MAX
• Make your own workshop

Conclusion

• Thank you for watching!