Empathy for Sales Professionals

Discover how to help your sales team communicate, collaborate, and convert more effectively by practicing empathy.

Introduction

• Empathy in action

1. Why Empathy Is So Critical

• Understanding why empathy matters
• Sales impact from using empathy
• Discovering how empathy works

2. Managing Your Sales Team with Empathy

• Leading with empathy
• Improving performance with empathy
• Distributing team responsibility
• Providing team empathy training

3. Empathy Training for Your Sales Team

• Increasing sales using empathy
• Adopting key empathy habits
• Deepening customer relationships
• Promoting sales team results

4. Creating the Conditions for Sales Division Success

• Nurturing empathetic relationships
• Bridging differences with empathy
• Encouraging open-mindedness
• Avoiding empathy blockers
• Establishing empathetic sales habits