Email Marketing: Strategy and Optimization

Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.

Introduction

• Discover the power of email marketing

1. Fit Email into Any Marketing Plan

• Support your customer journey
• Inform your customer personas
• Enhance your marketing calendar
• Identify and avoid common email marketing pitfalls

2. Identify All Types of Emails

• Welcome and onboarding emails
• Nurturing and transactional emails
• Email newsletters
• Reengaging emails

3. Optimize Everything

• Optimize email timing
• Enhance email subject lines
• Learn the science behind email images
• Master email personalization
• Enrich your email copy
• Develop powerful email calls to action
• Learn the importance of email footers
• Respond strategically to unsubscribes

4. Monitoring and Revising

• Monitor email audience data
• Renovate your email strategy