Email Marketing: Strategy and Optimization

Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.

Introduction

• Discover the power of email marketing

1. Fit Email into Any Marketing Plan

• Support your customer journey
• Use personas to personalize email
• Create an email marketing calendar
• Optimize audience engagement
• Support your social media strategy

2. Optimize All Types of Emails

• Start with the data
• Welcome and onboarding emails
• Digital nudges with email
• Transactional emails
• Reengagement emails

3. Optimize Email Content

• Enrich your email copy
• Writing great email subject lines
• Learn the art and science behind email images
• Develop powerful email calls to action
• Learn the importance of email footers
• Master personalization

4. Optimize Audience

• Send messages at the best time
• Master list segmentation
• Respond strategically to unsubscribes
• Monitor email audience data

Conclusion

• Continuing to hone your email marketing skills