Email Marketing Foundations

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Email Marketing Courses Newsletter Marketing Courses Customer Engagement Courses Marketing Automation Courses Email Campaigns Courses

Course Description

Overview

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In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email and newsletter initiatives.

Syllabus

Introduction

Why every business needs an email marketing strategy
What to know before getting started

1. Foundations of Email Marketing

Anatomy of a successful email
How to craft winning email campaigns
Building and growing an email list

2. Strategies for Effective Email Campaigns

Planning and scheduling email campaigns
Must use marketing automations
Best tools for email marketing, including AI

3. Measuring Email Marketing Success

Key metrics for long-term success
Developing a long-term email marketing strategy

Conclusion

Leveraging the best resources for email marketing

Taught by

Megan Adams

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