Email and Newsletter Marketing Foundations

Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Introduction

• Welcome

1. Overview

• Defining email marketing
• Considering the advantages

2. Basics

• Adding email to your marketing strategy
• Defining key elements of email marketing

3. Contacts and Lists

• Maintaining healthy email lists
• Segmenting your list

4. An Effective Email Strategy

• Creating a good strategy
• Creating powerful email marketing campaigns
• Choosing an email marketing theme
• Building a high-performing email

5. Success with Analytics

• Using metrics in email marketing
• Optimizing and testing your emails

Conclusion

• Next steps