Ecommerce Fundamentals

Learn how to get your first online store up and running. Discover how to validate your product idea, create your brand, attract customers, tackle order fulfillment, and more.

Introduction

• Start your online store

1. Choose a Business Model

• How to choose an ecommerce model
• Dropshipping
• Reselling
• White labeling and private labeling
• Manufacturing
• Digital
• Handcraft products
• Business model examples
• Vertical

2. Industry and Persona Research

• Choose an industry
• Create a persona
• Uncover pain points

3. Product Selection

• Come up with a lot of ideas
• When you should protect your ideas
• Product development is critical
• Validate your product idea
• Calculate product profitability
• Expand and retire product lines

4. Establish Your Business

• Register your business
• Register for permits and sales tax
• Create your brand

5. Sell Your Product

• Create your own store
• Sell on marketplaces

6. Attract Customers

• Create and optimize content
• Social, display, and shop ads
• Collect and promote social proof
• Participate in industry events
• Competitive research

7. Post Sale

• Understand fulfillment
• Manage cashflow
• Small consistent steps
• Prevent counterfeit products

Conclusion

• Next steps