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Earn Customer Trust and Cultivate Lasting Relationships

Offered By: LinkedIn Learning

Tags

Artificial Intelligence Courses Empathy Courses Business Growth Courses

Course Description

Overview

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Build customer trust to foster long-term customer relationships, enhance brand reputation, encourage repeat business, and ultimately increase profitability.

Syllabus

Introduction
  • Making and keeping your company's promises
1. Becoming a Trustworthy Business
  • Exploring the definition of customer trust
  • Addressing the trust deficit
  • Examining how customer trust differs across industries
  • Earning trust for business growth
2. Reliability and Competence: Hard Drivers to Win Customer Trust
  • Earning customer trust through competence
  • Exploring real-world examples to win trust through competence
  • Earning customer trust through reliability
  • Exploring real-world examples to win trust through reliability
3. Integrity and Empathy: Soft Drivers to Win Customer Trust
  • Earning customer trust through integrity
  • Exploring real-world examples to win trust through integrity
  • Earning customer trust through empathy
  • Exploring real-world examples to win trust through empathy
4. Maintain Trust with Technology and AI
  • Customer data across the four trust drivers
  • What makes AI trustworthy
  • How businesses can restore trust with customers
  • How to apologize when things go wrong
Conclusion
  • Taking action toward earning trust with customers

Taught by

Ilenia Vidili

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