Disruptive Branding (Blinkist Summary)

Offered By: LinkedIn Learning

Tags

Branding Courses Customer Service Courses Narrative Development Courses

Course Description

Overview

Learn how to win in times of change. Discover the secrets of disruptive branding, in this audio-only summary of the popular book.

Syllabus

Introduction

How to win in times of change

1. Disruptive Branding

Understanding the disruptive forces that are changing the world
Having a clear and powerful narrative
Defining and living your brand idea
Engaging people in your brand strategy
Delivering a consistent and authentic brand experience
Essential customer service is essential to branding

Conclusion

The key components to having a strong brand

Taught by

Blinkist

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