Digital Strategy

Offered By: LinkedIn Learning

Tags

Digital Transformation Courses Artificial Intelligence Courses Ecosystems Courses Digital Innovation Courses Digital Disruption Courses

Course Description

Overview

Learn how to develop a successful digital strategy. Find out how to harness AI and digitize your products, services, and value chain.

Syllabus

Introduction

The opportunity of digital disruption
Beware the “digital lipstick” syndrome

1. Digital Strategy: Foundational Ideas

Rethinking strategy in the digital era
Think of digital disruption as a gift
Start with customer obsession

2. Digital Innovation

Building purely digital products and services
Digitizing existing products and services
Digitizing your value chain

3. Platforms and Ecosystems

Embracing the new era of ecosystems
Competing via or on platforms
Harnessing the wisdom of crowds

4. Artificial Intelligence

What is AI and where is it headed?
Harnessing AI for competitive advantage
Avoiding biases and other pitfalls

5. Building a Digital Culture

Becoming an agile organization
The key takeaways

Taught by

Anil Gupta and Haiyan Wang

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