Digital Strategy
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to develop a successful digital strategy. Find out how to harness AI and digitize your products, services, and value chain.
Syllabus
Introduction
- The opportunity of digital disruption
- Beware the “digital lipstick” syndrome
- Rethinking strategy in the digital era
- Think of digital disruption as a gift
- Start with customer obsession
- Building purely digital products and services
- Digitizing existing products and services
- Digitizing your value chain
- Embracing the new era of ecosystems
- Competing via or on platforms
- Harnessing the wisdom of crowds
- What is AI and where is it headed?
- Harnessing AI for competitive advantage
- Avoiding biases and other pitfalls
- Becoming an agile organization
- The key takeaways
Taught by
Anil Gupta and Haiyan Wang
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