Digital Strategy
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to develop a successful digital strategy. Find out how to harness AI and digitize your products, services, and value chain.
Syllabus
Introduction
- The opportunity of digital disruption
- Beware the “digital lipstick” syndrome
- Rethinking strategy in the digital era
- Think of digital disruption as a gift
- Start with customer obsession
- Building purely digital products and services
- Digitizing existing products and services
- Digitizing your value chain
- Embracing the new era of ecosystems
- Competing via or on platforms
- Harnessing the wisdom of crowds
- What is AI and where is it headed?
- Harnessing AI for competitive advantage
- Avoiding biases and other pitfalls
- Becoming an agile organization
- The key takeaways
Taught by
Anil Gupta and Haiyan Wang
Related Courses
Du manager au leader agile / From manager to agile leaderCNAM via France Université Numerique Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective
École Centrale Paris via Coursera Digital Transformation and Its Impact
SAP Learning How the Internet of Things and Smart Services Will Change Society
SAP Learning Case studies in business analytics with ACCENTURE
ESSEC Business School via Coursera