Digital Release and Promotion Strategies for Musicians

Find out how to promote your music online. Learn the best practices for self-releasing and marketing music.

Introduction

• Welcome

1. Readying a Release for Online Distribution

• Readying your finished tracks for master
• Self-mastering or choosing a mastering engineer
• Registering for and implementing ISRC codes
• Choosing an online aggregator I: Overview of royalty structures
• Choosing an online aggregator II: Targeting your market with specific online retailers
• Setting a release date and scheduling exclusivity with one outlet

2. Online Promotional Strategies

• Targeting music blogs to fit with your brand
• Building relationships with bloggers and writers
• How to write a press release
• Setting up a free download strategy
• Free streaming guidelines
• Using social media to promote a release

3. Email and Ongoing Promotional Strategies

• Building buzz with email
• Working with MailChimp

4. Maintaining Momentum with Your Audience and Network

• The importance of consistency in promotion
• Audience interaction via social media and contests
• Horizontal networking
• Hiring third-party contractors
• Stop waiting. Choose yourself.

Conclusion

• Next steps