Digital Marketing Trends

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

New This Week

• AI agents and your brand

Introduction

• Keeping up with digital marketing trends

1. Mobile and Video

• The ups and downs of vertical video
• Marketing in the micro-moment, part 1
• Measuring video campaigns
• Influencer marketing
• Visual storytelling strategies for your brand
• Marketing in the micro-moment, part 2

2. Social, Apps and Ads

• Non-fungible tokens: Building digital value
• The creator economy and your brand
• Thinking about thought leadership
• What's new in social commerce?
• Marketing on TikTok
• Essential skills for digital marketers
• Social media news and trends, October 2023
• Social media news and trends: January 2024
• AI news and breakthroughs, April 2024
• 2024 tech trends and your brand

3. The I in AI

• Narrow vs. general artificial intelligence
• GANs: Generative adversarial networks
• How to combat fake news
• Comparing augmented, virtual, mixed, and extended reality
• Three SEO concepts marketers need to know
• The reality of augmented reality
• Getting a handle on multimodal AI
• Chatbots and conversational AI
• Search marketing meets generative AI
• AI ethics for digital marketers
• Google 2023: Search, ads, shopping, and generative AI
• Use chatbots to boost productivity
• Adding AI to your marketing workflow
• AI news and breakthroughs, December 2023
• Digital marketing and AI: What's on the horizon?
• Creating your digital twin: An interview with Helen Todd
• AI news and breakthroughs, March 2024
• CES 2024: Digital and tech products waiting in the wings
• AI, the metaverse, and marketing in immersive reality
• The new ad landscape: Digital out of the home meets CGI
• AI news and breakthroughs, June 2024
• Battle of the bots

4. Privacy and Data

• Introduction to big data
• Introduction to quantum computing
• An introduction to blockchain for marketers
• Data science and marketing: What you need to know
• Ad targeting in a cookieless world
• Tech and AI regulations: what brands need to know

5. Tools and Tech

• What's new in newsletters?
• AI writing demo: HyperWrite
• Lumen5: Optimize video production with AI
• Exploring the MarTech landscape
• From text to slides: AI presentation app Gamma