YoVDO

Developing Your LinkedIn Creator Brand

Offered By: LinkedIn Learning

Tags

LinkedIn Marketing Courses Personal Branding Courses Content Creation Courses Audience Engagement Courses Brand Storytelling Courses LinkedIn Courses

Course Description

Overview

Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn.

Syllabus

Introduction
  • LinkedIn as a creator platform
1. Defining Your Creator Brand
  • Why do you want to have a creator brand?
  • What content creator brands inspire you?
  • What are your creator brand goals?
  • What holds you back?
2. Designing Your Creator Brand
  • Crafting your creator brand story
  • Choosing your creator brand anchor
  • Naming your creator brand
  • Embodying your creator brand values
  • Positioning your creator brand
3. Communicating Your Creator Voice
  • Exploring what you want to be known for
  • Identifying your creator brand audience
  • Picking your communication vehicle
  • Knowing when to post
  • Following the four rules of content creation
  • Amplifying your creator voice
Conclusion
  • No time like the present

Taught by

Alexandra Galviz

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera Social Media for Journalists: The Basics
Independent Informer et communiquer sur les réseaux sociaux
First Business MOOC Talk the Talk: How to Give a Great Presentation
The Open University via FutureLearn Arts and Culture Strategy
University of Pennsylvania via Coursera