Developing Your LinkedIn Creator Brand

Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn.

Introduction

• LinkedIn as a creator platform

1. Defining Your Creator Brand

• Why do you want to have a creator brand?
• What content creator brands inspire you?
• What are your creator brand goals?
• What holds you back?

2. Designing Your Creator Brand

• Crafting your creator brand story
• Choosing your creator brand anchor
• Naming your creator brand
• Embodying your creator brand values
• Positioning your creator brand

3. Communicating Your Creator Voice

• Exploring what you want to be known for
• Identifying your creator brand audience
• Picking your communication vehicle
• Knowing when to post
• Following the four rules of content creation
• Amplifying your creator voice

Conclusion

• No time like the present